Creating a GIF for Instagram is a cost-effective method to enhance user engagement and boost your brand’s visibility. Start with tools like Giphy, FlexClip, or Canva to transform videos or images into enchanting GIFs. Make sure the GIF is under 100 MB and retains vibrant colors and engaging effects. Once created, upload to Giphy for smooth integration with Instagram’s platform. Keep essential aspects like descriptive tags for searchability and the correct dimensions for seamless posting in mind. Discover how to further refine your GIF strategy by exploring trending topics and scheduling posts for maximum impact.
Key Takeaways
- Use Giphy to convert videos or images into GIFs, ensuring they are under 100 MB and 15 seconds.
- Customize GIFs with vibrant colors, fonts, and stickers for enhanced visual appeal and engagement.
- Upload GIFs to Giphy for Instagram integration and use descriptive tags for better discoverability.
- Save GIFs as MP4 files with a minimum length of three seconds for Instagram upload compatibility.
- Plan GIF releases around key events and align them with trending topics to boost engagement.
Benefits of Instagram GIFs
In today’s dynamic social media landscape, Instagram GIFs offer a compelling way to boost user engagement and communication. As visual content continues to dominate platforms like Instagram, GIFs stand out for their ability to double interaction rates on posts. This makes them an essential tool in social media marketing strategies aimed at enhancing brand awareness and driving engagement.
Approximately 80% of users find that GIFs convey thoughts and emotions more effectively than words, underscoring their power in communication and storytelling.
Incorporating branded Instagram GIFs into posts not only improves brand visibility but also encourages user-generated content. Despite their effectiveness, many brands have yet to fully leverage unique GIFs, presenting an untapped opportunity for those looking to differentiate themselves in the crowded digital space.
Additionally, the cost-effectiveness of GIFs, with creation costs as low as $10, contrasts sharply with traditional video ads, making them accessible to businesses of all sizes.
Furthermore, GIF stickers raise Instagram Stories by adding a layer of fun and interactivity. These dynamic visual elements not only captivate audiences but also foster deeper connections with followers, thereby greatly increasing engagement and providing a competitive edge in social media marketing.
Tools for GIF Creation
As brands recognize the immense potential of Instagram GIFs to enhance engagement and communication, selecting the right tools for GIF creation becomes a strategic step forward. Among the popular choices, Giphy stands out with its extensive library and robust features, allowing users to create a GIF from both videos and still images. This versatility makes it an ideal platform for crafting custom GIFs tailored to specific brand narratives.
Giphy’s user-friendly interface facilitates the creation of animated GIFs, streamlining the process for both novices and seasoned marketers.
In addition to Giphy, other notable tools include Gfycat and ImgPlay, each offering unique functionalities that cater to different content creation needs. For those seeking simplicity without compromising quality, FlexClip emerges as an advantageous choice. It is designed with social media marketers in mind, enabling the creation of GIFs without requiring advanced design skills.
Meanwhile, Adobe Photoshop remains a preferred option for professionals comfortable with design software, offering thorough tools for creating intricate animated GIFs through video frames or layered animations.
Lastly, Canva provides an intuitive design interface that integrates seamlessly with social media planning tools like Plann, enhancing workflow efficiency for creating compelling custom GIFs.
Using GIPHY for GIFs
GIPHY stands out as a key resource for brands and individuals looking to create engaging GIFs for Instagram.
By setting up a GIPHY account, users can access a suite of creation tools that enable them to transform videos or images into eye-catching animated content, tailored to meet Instagram’s specifications.
Once created, these GIFs can seamlessly be shared on Instagram, enhancing user interaction through the platform’s GIF search feature or by integrating them into Stories and posts.
GIPHY Account Setup
Ever wondered how to enhance your Instagram presence with custom GIFs? Creating visually engaging content is easier than ever with GIPHY, a leading platform for GIF creation.
Begin by signing up and setting up a GIPHY brand channel, an important step to showcase your unique GIFs and stickers. To create a brand channel, guarantee you have a clear vision of the type of content you want to present, aligning it with your brand identity.
Once your channel is established, it’s essential to upload at least five GIFs. This not only helps in the moderation process but also guarantees your content is suitable for all audiences, meeting GIPHY’s standards.
Each GIF should adhere to GIPHY’s technical requirements, such as being in GIF format and sized between 500-600 pixels, with a looping feature.
To maximize visibility on Instagram, utilize descriptive tags for every GIF you upload. These tags are pivotal for enhancing discoverability, making your creations easily searchable within Instagram’s GIF search feature.
GIF Creation Tools
Creating enchanting GIFs has become a pivotal trend for engaging audiences on social media platforms like Instagram. Utilizing GIPHY, a leading platform for GIF creation, users can effortlessly transform their videos or still images into dynamic, eye-catching GIFs for Instagram Stories. By uploading videos under 100 MB and 15 seconds long, GIPHY converts these files into shareable GIFs, guaranteeing they meet the requirements for seamless integration into Instagram’s storytelling feature.
To create GIFs using GIPHY, users must establish a brand channel and apply for verification, which allows them to upload custom GIFs and stickers. These stickers, essential for Instagram’s interactive environment, must feature a transparent background and adhere to specific technical criteria. This requirement guarantees that the GIFs integrate smoothly into various visual contexts, enhancing their appeal and versatility.
GIPHY also offers extensive customization options, from tagging to improve discoverability to tracking performance through an analytics dashboard. This feature provides creators with valuable insights into engagement and reach, allowing for strategic content adjustments.
Sharing on Instagram
Incorporating GIFs into your Instagram content strategy is a dynamic way to engage your audience and improve storytelling. To effectively create GIFs for Instagram, utilizing GIPHY is essential, as Instagram does not support direct uploads of standard GIF files.
Begin by uploading your GIF to GIPHY, ensuring it adheres to technical specifications—such as being under 100 MB and having a transparent background for custom stickers. Once uploaded, your GIF becomes accessible via Instagram’s story editor through the GIF sticker icon or by searching relevant tags.
Using GIFs in your Instagram Stories strategy can considerably enhance engagement. By integrating GIFs from GIPHY, you can enrich your stories with vibrant visuals, customize them with text, or layer additional stickers to improve interaction. This method not only adds a personal touch but also aligns with current trends, ensuring your content remains fresh and engaging.
To share directly from GIPHY, select your desired GIF, tap the paper airplane icon, and choose Instagram. This streamlined process allows seamless incorporation of GIFs into your stories, enhancing your narrative and optimizing audience engagement, thereby making your Instagram presence more compelling and interactive.
Creating GIFS From Videos
When looking to transform a video into an engaging GIF for Instagram, leveraging platforms like Giphy can streamline the process considerably. To create Instagram Stories that capture attention, start by uploading an MP4 video to Giphy. This platform efficiently converts your video into a GIF, provided it is under 100 MB and no longer than 15 seconds.
These specifications guarantee compatibility with Instagram’s requirements, allowing for seamless integration into your social media strategy.
Using Giphy’s intuitive editing tools, you can enhance your GIF by adding captions, stickers, or effects that resonate with your audience. This customization can help craft GIFs for your brand that stand out in the saturated digital landscape.
Once your GIF is polished to perfection, upload it back to Giphy. Hosting your GIF there is essential, as Instagram requires GIFs to be sourced from platforms like Giphy for sharing.
When ready to post on Instagram, users can effortlessly access their GIFs from the Giphy app. By selecting the desired GIF, you can utilize Instagram’s sharing options to post instantly, guaranteeing your content reaches your followers in a visually compelling format.
Making GIFS From Images
Crafting GIFs from images is a dynamic way to enhance your Instagram content and engage your audience with eye-catching animations. By utilizing tools like Giphy or FlexClip, you can easily make a GIF by uploading static images and converting them into animated GIF files. This approach not only adds a creative flair to your Instagram Story but also boosts audience interaction through visually compelling content.
To create GIFs effectively, make sure each image is on a separate layer if using sophisticated software like Photoshop. This method facilitates the creation of a frame sequence, resulting in a seamless animation. Additionally, customizing your GIFs with relevant tags on platforms like Giphy can greatly increase their visibility, making it easier for users to discover and share your content. Aim for dimensions between 500-600 pixels and opt for a continuous loop by selecting the ‘Forever’ option to maintain viewer interest.
Creating GIFs from images is also a budget-friendly strategy for enhancing your social media presence, as even simple designs can be produced for as little as $10. Below is a table summarizing the key steps and tools:
| Step | Tool/Advice |
|---|---|
| Upload images | Giphy/FlexClip |
| Separate layers | Use Photoshop |
| Tag customization | Giphy |
| ideal dimensions | 500-600 pixels |
| Loop settings | Select ‘Forever’ |
Photoshop GIF Techniques
Mastering Photoshop GIF techniques can greatly enhance your Instagram presence, starting with understanding frame animation basics.
By organizing elements into separate layers and utilizing the Timeline window, you can craft dynamic animations tailored for your audience.
When exporting, confirm your GIF meets Instagram’s dimension requirements and is set to loop continuously for seamless integration into your feed or Stories.
Frame Animation Basics
Creating enchanting GIFs for Instagram can be efficiently achieved through understanding the basics of frame animation within Photoshop. This technique involves assembling a series of images or frames, each representing a different stage of movement. By mastering this, you can create a Giphy brand that resonates with your audience, offering mesmerizing visuals that loop forever.
Initiate your creative process by opening the Timeline window in Photoshop and selecting the frame animation option. This tool is essential for managing each frame’s display duration, allowing for meticulous customization.
Key steps to enhance your frame animation include:
- Utilizing the Replicate button: This feature simplifies the process of duplicating frames, facilitating the creation of more intricate animations with ease.
- Adjusting frame durations: Control your animation speed by modifying the duration of each frame. For instance, setting a 0.5-second interval can yield a smooth change effect.
- Guaranteeing smooth loops: Carefully align the first and last frames to guarantee the animation loops seamlessly, creating a professional and polished final product.
These foundational elements are vital for producing GIFs on Instagram that engage audiences and enhance your digital storytelling. Embrace the potential of frame animation to craft visually engaging content that leaves a lasting impression.
Exporting for Instagram
To successfully export GIFs for Instagram, a few significant steps in Photoshop are necessary to guarantee compatibility and quality.
Begin by directing yourself to ‘File > Export > Save for Web (Legacy)’ to confirm the GIF adheres to Instagram’s specifications. It’s essential to save the file as an mp4 file, since Instagram does not support direct GIF uploads. Remember, the video must exceed three seconds to be accepted onto the platform, making sure it plays seamlessly and fits within Instagram’s requirements.
For enhanced engagement on your Instagram feed, set the GIF to loop continuously by selecting ‘Forever’ in the looping options. This continuous loop can captivate viewers, keeping them engaged for longer periods.
Adjust the frame delay to control the animation speed, making certain it aligns with Instagram’s visual standards and user expectations. This step is fundamental to maintaining the aesthetic flow that Instagram users have come to appreciate.
Moreover, adhering to recommended dimensions, such as 1080 x 1920 pixels for Stories and 1500 x 1500 pixels for feed posts, is essential to maintaining peak quality.
These dimensions guarantee your content stands out in an ever-competitive digital landscape, enhancing your visibility and appeal.
GIF Customization Tips
Crafting a compelling GIF for Instagram involves more than just creativity; it requires strategic customization to maximize impact and visibility. Employing effective GIF customization tips can greatly enhance your content’s appeal and engagement levels.
Start by making sure that your GIFs maintain a transparent background. This not only meets Instagram and Giphy’s technical requirements but also allows your GIFs to seamlessly blend into any visual context, making them more versatile and appealing.
Incorporate eye-catching colors and fonts to make your GIFs stand out. Vibrant designs can capture attention at a glance, encouraging viewers to engage with and share your content.
It’s important to stay abreast of trends and cultural references, which can boost relatability and audience connection.
To make certain your GIFs resonate with the audience, test your GIFs on Instagram Stories. This provides an opportunity to evaluate how they perform in real-time and make necessary adjustments based on feedback and engagement metrics.
- Transparent background: Guarantees compatibility and versatility.
- Eye-catching colors: Grabs attention and enhances visual appeal.
- Test your GIFs: Allows for optimization based on user response.
These strategies will help you craft GIFs that are not only visually appealing but also highly effective in engaging your Instagram audience.
Uploading GIFs to GIPHY
Uploading GIFs to Giphy is an important step in guaranteeing your content reaches Instagram’s vast audience effectively. To get started, first create a Giphy account and establish a brand channel. This allows you to manage your GIFs efficiently and aligns perfectly with your custom Instagram branding strategy. A brand channel not only organizes your content but also increases its visibility.
When it comes to uploading GIFs to Giphy, it’s essential to adhere to specific technical requirements. GIFs must be uploaded as stickers with transparent backgrounds, maintaining a size between 500-600 pixels, and designed to loop indefinitely. These specifications guarantee seamless integration with Instagram’s platform, providing a polished and professional look.
Incorporating descriptive tags during the upload process is significant. These tags improve the discoverability of your GIFs on Instagram by enhancing searchability, which is essential for reaching a broader audience.
Giphy also mandates uploading at least five GIFs for moderation to guarantee compliance with community guidelines and suitability for all audiences.
Once approved, your GIFs become accessible through Instagram’s GIF search feature. This integration allows users to effortlessly add your unique content to their stories and posts, amplifying your brand’s reach.
Posting GIFs on Instagram
How can you effortlessly share dynamic GIFs on Instagram to enchant your audience? While GIFs cannot be directly uploaded, you can still delight your followers by converting them into 15-second .mp4 files.
Leverage platforms like GIPHY or Adobe Express to transform your GIFs into a compatible format, allowing you to post on Instagram with ease. Once converted, you can use your GIFs to enhance your Instagram feed or stories, creating an engaging visual experience.
For Instagram Stories, there are multiple ways to integrate GIFs seamlessly:
- Upload from Phone Gallery: Directly use your converted GIFs, adding a personal touch to your stories.
- Tap the Sticker Tool: Discover trending GIFs by tapping the Sticker icon and selecting from a plethora of options that resonate with current trends.
- Share via GIPHY App: Post directly from the GIPHY app by selecting a GIF, tapping the paper airplane icon, and choosing Instagram.
After uploading, maximize engagement by customizing your content. Add text, stickers, or dynamic effects to create an Instagram story that stands out.
Converting GIFs to MP4
To captivate your Instagram audience with mesmerizing animated content, understanding the process of converting GIFs to MP4 files is paramount. Instagram does not support direct uploads of GIF files, making it essential to convert them into MP4 format to guarantee they animate flawlessly in your posts.
Utilizing tools like GIPHY, you can easily transform your GIF for Instagram into an MP4 file, adhering to Instagram’s upload requirements. GIPHY allows users to convert GIFs with a simple process involving selecting the GIF, tapping the share button, and choosing to save it as an MP4. This method is particularly user-friendly, supporting file sizes up to 100 MB and lengths of up to 15 seconds.
In addition to GIPHY, platforms like Adobe Express offer similar capabilities, allowing you to create visually appealing animated content that aligns with Instagram’s standards.
After completing the conversion, you can directly upload the MP4 file to your Instagram feed or stories, guaranteeing that your audience experiences the intended animated effect. By mastering the conversion of GIFs to MP4s, you can effectively use these dynamic visuals to enhance engagement and keep your Instagram content fresh and trend-focused.
Instagram Story GIFs
Creating Instagram Story GIFs offers an exciting opportunity to enhance your storytelling and engage your audience with interactive, eye-catching visuals. To start, you must upload your GIF to Giphy, ensuring it meets their specifications, such as transparent backgrounds and looping functionality. This step is essential as Instagram Stories utilize stickers as GIFs, providing a visually appealing and interactive experience for viewers.
When uploading to Giphy, take advantage of the ability to customize your GIFs with relevant tags. This enhances their discoverability within Instagram’s GIF search feature, allowing users to easily find and incorporate your branded animations into their Stories.
Once your GIFs are uploaded and tagged, access them directly in Instagram by tapping the sticker icon in the Story editor and searching for your content.
To maximize engagement and reach, consider these key strategies:
- Incorporate trending themes and cultural references: These resonate well with users, sparking interest and encouraging sharing.
- Focus on visually appealing designs: Utilizing transparent GIFs as stickers boosts visual storytelling.
- Ensure seamless looping: This creates a smooth, enjoyable experience for viewers.
Enhancing GIFS With Stickers
Incorporating creative stickers into your GIFs is a powerful tactic to boost engagement, capturing the attention of viewers on Instagram Stories and posts.
By utilizing platforms like Giphy, you can craft custom stickers that seamlessly integrate with diverse backgrounds, ensuring your content aligns with trending themes and resonates with audiences.
Additionally, adding descriptive tags during the upload process enhances discoverability, paving the way for increased user interaction and sharing.
Creative Sticker Integration
With the dynamic nature of social media, integrating stickers into GIFs can greatly enhance their visual appeal and interactivity, making them a compelling addition to Instagram content. By using stickers, brands can create engaging and personalized experiences that resonate with their audience.
To guarantee the stickers blend seamlessly, they should be designed with transparency, allowing them to complement the main content rather than overshadowing it. This approach helps in maintaining a cohesive aesthetic while promoting brand recognition.
Popular sticker themes such as celebrations or emotions are particularly effective in boosting sharing and engagement. These relatable designs encourage users to incorporate them into their own stories, amplifying your content’s reach across Instagram.
Additionally, incorporating descriptive tags when uploading your GIF stickers to platforms like Giphy enhances discoverability, making it easier for users to find and use your branded creations.
Here are some key considerations for creative sticker integration:
- Design with transparency: Guarantees stickers seamlessly blend into any Instagram Story.
- Use popular themes: Capitalize on trends to increase user interaction.
- Add descriptive tags: Improve discoverability on platforms like Giphy.
Testing these integrations in Instagram Stories is essential to refine functionality and gauge user response.
Boost Engagement Tactics
Enhancing GIFs with strategically designed stickers is a powerful tactic for boosting engagement on Instagram. By integrating fun and relatable stickers, brands can raise their social media posts, making them more interactive and visually appealing.
Stickers add an extra layer of storytelling to Instagram Stories, encouraging users to engage additionally. When designed with popular themes like love, celebration, or humor, stickers resonate with audiences, sparking increased interaction and sharing, which are vital components of the boost engagement tactics.
Incorporating trending cultural references into sticker designs can make your GIFs more relevant and appealing, leading to higher engagement rates. Such relevance not only attracts viewers but also encourages them to share your content, enhancing its virality.
Moreover, incorporating your brand logo into these stickers can subtly increase brand visibility. Encourage your followers to use and tag your branded stickers in their posts to amplify your brand’s presence and foster a sense of community.
Testing GIF stickers before posting is essential to guarantee they function correctly and maintain visual appeal. This step guarantees that the content aligns with the desired user experience, ultimately supporting sustained engagement in your social media strategy.
GIF Searchability Strategies
Effective GIF searchability strategies are essential for amplifying your presence on Instagram, often resulting in heightened user engagement and brand visibility.
To make certain your GIFs stand out, use custom descriptive tags during the upload process on Giphy. This enhances discoverability, making it easier for users to find your content through search. Additionally, consider adding text to your GIFs to make them more engaging and relevant to current trends. This can greatly increase the likelihood of your GIF being shared and incorporated into users’ Stories.
Leverage Giphy’s analytics dashboard to monitor the performance of your GIFs. Regular analysis of your GIFs’ reach and engagement can help you refine your tag strategies to optimize search visibility. This data-driven approach guarantees that your content remains aligned with evolving trends and user preferences.
- Use Custom Tags: Tailor your tags to reflect current trends and keywords relevant to your audience.
- Add Text to GIFs: Enhance engagement by adding catchy text that resonates with users.
- Monitor Analytics: Utilize Giphy’s analytics dashboard to assess performance and improve searchability.
Timing GIF Promotions
In the ever-evolving landscape of social media, making your GIFs easily discoverable is just one piece of the puzzle; timing their promotion is equally important for maximizing impact. To effectively harness the power of GIFs, you need to strategically plan their launch around key marketing events or campaigns. This approach guarantees your content resonates with your target audience and aligns with their current interests. Using insights on the Best Time to Post, such as weekends or holidays, can greatly enhance your GIFs’ engagement levels.
Aligning GIF promotions with trending topics further boosts visibility. For optimum reach, schedule Instagram posts during peak engagement times. These insights can be gathered from analyzing past data or using social media management tools. Additionally, promoting your GIFs across multiple channels encourages user-generated content and broadens their reach. Sharing stories that showcase new GIF stickers in action can create excitement and drive traffic to your Instagram profile.
Here’s a quick guide to timing your GIF promotions:
| Key Factors | Strategy |
|---|---|
| Marketing Events | Plan GIF launches |
| Trending Topics | Align releases |
| Peak Engagement Times | Best Time to Post |
| Multi-Channel Promotion | Use various platforms |
| User Interaction | Encourage user content |
Resources for Social Media GIFs
In the dynamic world of social media, creating engaging GIFs has become more accessible with platforms like Giphy, Gfycat, and Canva, each offering intuitive tools for crafting eye-catching animations.
These resources not only facilitate the creation process but also provide extensive libraries to enhance your Instagram presence with vibrant, customized content.
For marketers enthusiastic to refine their GIF strategy, numerous tutorials and online courses are available, ensuring best practices are shared and implemented effectively to maximize audience engagement.
Tools for GIF Creation
Creating eye-catching GIFs for Instagram involves leveraging the right tools to enhance your social media strategy. A variety of platforms offer innovative solutions tailored to different needs, guaranteeing your brand stands out.
Giphy, renowned for its extensive library, allows users to effortlessly convert videos into GIFs, accommodating uploads under 100 MB and 15 seconds long, which aligns perfectly with Instagram’s requirements. This makes Giphy a versatile choice for both beginners and seasoned creators.
For those who prioritize user-friendly design, Canva, when paired with Plann, provides a seamless workflow for GIF creation. Canva’s intuitive interface enables users to craft visually appealing animations without requiring deep technical expertise, making it a popular choice among creative professionals.
Adobe Photoshop remains a powerful option for those seeking advanced customization. Its frame animation capabilities allow for intricate editing, and exporting as .mp4 ensures compatibility with Instagram’s format.
FlexClip offers a straightforward interface ideal for social media marketers aiming to create and edit GIFs with ease, enhancing branding efforts without demanding extensive technical skills.
- Giphy: Convert videos into GIFs effortlessly.
- Canva: User-friendly design paired with Plann.
- Adobe Photoshop: Advanced customization and export options.
Best Practices Sharing
Many platforms offer invaluable resources for crafting GIFs that captivate social media audiences and enhance brand presence. Websites like Giphy, Gfycat, and Imgur provide a plethora of tools designed specifically for social media marketing. These platforms allow you to post a GIF that aligns with your brand channel and apply popular themes to guarantee maximum engagement.
By incorporating trending topics and relatable themes into your GIF designs, you can increase the likelihood of them being shared across various networks.
When creating GIFs, it’s important to optimize them with descriptive tags during the upload process on Giphy to guarantee they are easily discoverable on Instagram. Consider using a background layer that complements your brand’s aesthetic, which can further amplify the impact of your Instagram content.
Branded GIFs and stickers in Instagram Stories are particularly effective in boosting interaction rates, offering a fun and engaging way to interact with your audience.
Additionally, leveraging Giphy’s analytics dashboard allows you to regularly analyze the performance of your GIFs. This data is vital for refining your strategies and improving future content, guaranteeing that your brand remains relevant and engaging in the dynamic world of social media.
Frequently Asked Questions
How Do I Create a GIF for Instagram?
To create a GIF for Instagram, utilize GIF creation tools and GIF editing apps to craft engaging content. Optimize for Instagram stories to boost social media engagement, ensuring the final product adheres to platform specifications and audience preferences.
Can I Upload a GIF to Instagram?
Instagram’s limitations require converting GIF formats to .mp4 for uploading. Utilize tools like GIPHY for this conversion. For creative uses, explore Instagram Stories’ sticker feature, ensuring files are under 100 MB and 15 seconds long.
How Do I Make My Own GIF?
To create your own GIF, utilize GIF creation tools like Giphy and Photoshop. Apply GIF design tips and animation techniques for ideal results. Incorporate GIF marketing strategies to enhance engagement and visibility across platforms, including Instagram.
How Do I Add My Own GIF in Instagram Comments?
To add your GIF in Instagram comments, utilize GIF creation tools to design engaging content. Upload it to Giphy, addressing copyright issues. Once approved, leverage Instagram comment features to enhance interaction using well-tagged, trend-focused GIF strategies.
Conclusion
The integration of GIFs into Instagram strategies capitalizes on their visual appeal and shareability, enhancing audience engagement. By employing various tools such as GIPHY, creators can transform videos and images into dynamic content, further enriched with stickers for greater impact. Optimization through searchability strategies guarantees GIFs reach broader audiences. Strategic timing of GIF promotions aligns with trending topics, maximizing visibility. These resources collectively empower users to effectively utilize GIFs as a dynamic component of social media marketing.
